Info

ABOUT

After nearly a decade working as one of underground electronic music’s leading publicists, Fallon MacWilliams transformed the former Hustle PR into a new creative agency Dawn. Although MacWilliams moved to an operations role as part of Dawn, handing the reins to a new team of publicists and creatives, her vision to represent only the most compelling artists and releases goes unchanged.

We revamped the way we work in response to rapid changes in press and promotion, expanding our reach to new mediums and territories to ensure our artists music still reaches fans across the globe. We provide strategies to not only activate the traditional press internationally but to optimize reach on streaming platforms, worldwide radio, and social media. Dawn has a new dedicated social media team who work alongside clients to develop fresh ways to tell their story and communicate visually with their music.

Partly founded to address a lack of visibility for female artists in electronic music media, Hustle PR has consistently worked with independent artists and labels that were changing the face of our scene sociopolitically. Helping women, queer and BIPOC musicians has been interlinked with our communications work since inception and we continue to expand on this through Dawn.